We’re rebranding
Zing is rebranding with a new name and logo on April 21, 2022! It’s time to bring our brand into the 21st century and better align our name and image with who we are and who we want to serve in the years to come.
What isn’t changing
Though our name and logo are changing, you won’t experience any interruption in your day-to-day banking access. Your digital banking access, debit and credit cards and checks will not be impacted. We are still the same credit union you know and love. This new name and brand simply better aligns with our culture and values. We continue to value making a lasting impact, being local, being financial mentors, and making a difference.
Getting a refresh
We will have a new web address and social media handles. Check back here on April 21st for our new links!
Years in the making
A long journey We began considering a rebrand in 2017.
Research & Listening Over the years, we conducted loads of research and member and non-member focus groups.
A strategic decision Our future opportunities were considered when choosing the name. We are so excited to share it with you!
What we are loving
Our staff is fully aware of the rebrand and are excited to share it with you. Here are a few things staff members are excited about that we hope you will be excited about too!
I am really excited that we are moving to a name that is more modern and inviting! – Kiley
I’m excited to see the growth that comes from the change and the opportunity to stand out and become more recognizable and memorable. I’m also pretty excited about the new colors and logo wear. – Nikki
It feels refreshing and great! It feels like Spring is in the air. I can’t wait to experience this momentous moment with our members. – Samantha
I’m excited for the color and the unity that will flow into the branches as things are updated to look the same. – Isabella
I’m looking forward to having a new look to play with. The new brand challenges us to raise the bar on things look and feel. – Don